NWNL’s Ethics Statement

Grizzly bear cub and gulls feeding on dead salmon, Kenai Peninsula, Alaska.

The NWNL Team is committed to the highest ethical standards in its research, office and photographic practices and is guided by a commitment to integrity and professionalism. NWNL’s watershed documentation is based on scientific scholarship, research and interviews with stakeholders and stewards. Accuracy and neutrality will guide NWNL’s documentation, since the integrity of NWNL materials influences the impact and credibility of NWNL as a whole.


– All information gleaned will be recorded with source, researcher and date obtained. Direct quotations will be noted and appropriately credited when used.

– Intellectual property not in Creative Commons will be used only with permission.


– DO NO HARM: The welfare of the ecosystem and its species is paramount. NWNL Photographers will maintain safe, informed and responsible working distances, not distressing wildlife nor interfering with their life cycles.

– TAKE ONLY PHOTOS & OBEY RULES: Expedition teams will take nothing other than images; be aware of and follow all posted regulations; and respect other scientists, landowners, guides, government officials and recreationalists.

– WHEN IN DOUBT, DON’T: NWNL photographers will respect the rights, customs and values of all stakeholders in watersheds visited.

– CAPTIVE ANIMALS: They will only be documented if their welfare is being addressed and they’e not being exploited solely for profit. Such images will be captioned as “captive.”

– DIGITAL MANIPULATION: No essential content will be altered in any way that would misrepresent actual events or circumstances or deceive the viewer. Any other creative manipulation will be fully disclosed to the viewer.